hi, i am asif, based out of kolkata, india.
i am a content marketing specialist with eight years of experience.
past high school in 2013, i chose economics major in college. 1-2 years later, realized it sucked (read: realized how much i dislike formal studies). so, I dropped out.
around the same time, i was hooked to this idea of a ‘location-independent lifestyle’, thanks to an amazing creator yaro starak. that hook exposed me to the world of blogging, marketing, wordpress, email list building & content creation in general. it was an interesting phase where i learned a lot about building online (and digitally-powered) businesses. this led me to my first job at an seo agency.
i started my career as a content writer and copywriter. i joined another agency as a content marketer. next, i moved to the role of content marketing manager at a saas company. cut to now, i am a freelancer, working with clients as a writer, editor, and marketing consultant.
the transition from being a copywriter to the content marketing role was progressive, natural, and fun. in the grind, i learned extensively about seo, social media growth, email campaigns, demand generation, sales cycle, and customer acquisition among other things.
along the way, i also launched (and crashed) several websites – one covered bitcoin, the other was upworthy-style blog; there was also one on tech news. these hobby projects reinforced my learnings and growth, making me fall in love with the nuances of inbound marketing even further.